Pretension +1: Indie Gaming Console Launches to Minimal Fanfare

BROOKLYN, NEW YORK – A loose-knit collection of programmers, anarchists and baristas launched an indie gaming console to little or no fanfare Thursday. The collective chose not to give the gaming device a name, a standard set of specifications or even a price point. “We’re trying to avoid the whole gaming hype train,” said hacker/forestry science major Arturo Gutierrez. “I mean, when I think of a brand, I think of cowboys searing the flesh of innocent cows. This isn’t about cattle capitalism.”