The Tangled Line
April 26th, 2012 | By: Richard Clark
A couple of weeks ago, a video spread across the internet that documented a nine-year-old child named Caine and his makeshift arcade, made entirely out of cardboard boxes and random odds and ends. In the video, Caine’s dad explains that Caine has only had one customer since he built his arcade: the director of the film itself. In an attempt to help the boy realize his dream of having people enjoy his arcade, the director recruits a flash mob to descend on his arcade all at once, spending an entire day buying his “fun passes” and playing his self-made games. It was a manufactured but effective emotional payoff because of Caine’s obvious joy at having a group of people show real interest in what he had created. (more…)




