An exciting day was upon me. From the warm sun cracking through the clouds to my effortless trip into Manhattan, everything seemed magical. As I came upon the doors to the Javits Center, I was awaiting the rolling of the red carpet and could have sworn to have heard the sound of trumpets blaring. I soon realized it was all in my head.
I zipped around in the main corridor looking for an information booth and slowly looked up to see a massive billboard sized print welcoming everyone to Toy Fair 2011. I have been to many shows at the Javits Center, but I have never seen any take up the entire convention center including Javits North. Every inch was packed with toys and merchandise and it was absolutely toygasmic. It was a new experience to enter press registration to get my pass into a world I have loved since a kid. Now I was experiencing it from a different angle. Instead of the would-be buyer and jaded collector, I am now an agent of free speech and opinion and was given a rare glimpse into the underbelly of the toy market.
I received my badge and delivered my usual devilish smirk as I gave it the once over to confirm my “arrival”. I wanted to message everyone I knew to tell them I was “in”. (more…)