E3 Needs a Reboot
June 15th, 2012 | By: Gus Mastrapa
I’m the kind of person that goes out of his way to avoid advertising. Ever since Mad Men, there’s been a trend towards looking at advertising as something akin to art – a way for the creative to cash in and still ply their trade. That’s mostly bullshit. Advertising cheapens everything. It is why there’s nothing good on television. Ratings, essentially the number of eyeballs advertisers will reach when they sponsor a particular show, ensure that only the most inoffensive pablum sees airtime. Advertising is why movies stink so bad. Studios spent the cost of their film over again just to trick audiences to show up to theaters. They’ve learned not to make movies that are difficult to sell. (more…)


As popular music games such as Power Gig and Guitar Hero are making waves with recent releases, one company decided to go back to the drawing board, re-creating their game for the serious musician. Harmonix Studios has decided to revamp Rock Band - its already addicting style of guitar/drum rhythm game – and really focus on being a whole band. Aptly titled Rock Band: Band, the game will be released later this month with a few new and inspiring changes. Finally gamers can experience what it’s like to actually get off their asses and start a real band. “How we wanted to present the game to our customers is something we think is really special; it’s nothing like you have ever seen or owned before,” says lead designer Dan Bennet. Packaged in a used 1994 Dodge Econoline van, the game will cost approximately $850 including instruments. To add to the experience, each van is packed as poorly as possible. Bennet explains, “We really didn’t focus on putting the shit in there all nice and organized. To be honest we kinda just threw it in the back and said fuck it.” 