Return to the Depths of Toy Fair
February 20th, 2012 | By: Kenneth J. Lucas
After a year of waiting, I got my chance to return to Toy Fair this week at the Javits Center in New York. Last year, I broke my press cherry and attended Toy Fair 2011 – it was a magical experience. There I stood, a lover of toys and games, surrounded and overwhelmed by future plastic prospects. This year, I had a game plan and got a chance to really take note of, not only the fantastic creations that will flood retailers’ shelves, but also the immensely large business and marketing aspects of the toy industry. It was quite eye-opening. (more…)






